{"id":1082,"date":"2020-04-02T12:16:37","date_gmt":"2020-04-02T12:16:37","guid":{"rendered":"https:\/\/air-d.eu\/?post_type=articles&#038;p=1082"},"modified":"2020-04-02T12:37:28","modified_gmt":"2020-04-02T12:37:28","slug":"limportance-du-son-dans-les-points-de-vente","status":"publish","type":"articles","link":"https:\/\/air-d.eu\/fr\/articles\/limportance-du-son-dans-les-points-de-vente\/","title":{"rendered":"L&rsquo;importance du son dans les points de vente"},"content":{"rendered":"\n<p>Nous, les humains, comme la plupart des animaux, comptons sur notre syst\u00e8me auditif pour rester en s\u00e9curit\u00e9 et pour comprendre pleinement notre environnement.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Nous analysons ce que nous voyons, mais nous ressentons ce que nous entendons.<\/p><\/blockquote>\n\n\n\n<p>Notre cortex auditif est c\u00e2bl\u00e9 avec notre cerveau reptilien et notre amygdale, de sorte que chaque son qui entre dans nos oreilles cr\u00e9e une impression et d\u00e9clenche des r\u00e9actions de notre cerveau. La plupart d&rsquo;entre eux sont tout \u00e0 fait inconscients.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Nous traitons tout stimulus auditif 800 fois plus rapidement qu&rsquo;un stimulus visuel <\/p><\/blockquote>\n\n\n\n<p>Dans la conception de tout espace commercial, il faut se pr\u00e9occuper de la fa\u00e7on dont il sera per\u00e7u une fois ouvert au public :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Nos clients se sentiront-ils \u00e0 l&rsquo;aise ?<\/li><li>Vont-ils \u00e9courter leur visite parce qu&rsquo;ils sont g\u00ean\u00e9s par l&rsquo;environnement l&rsquo;atmosph\u00e8re ?<\/li><li>Se sentiront-ils inspir\u00e9s ?<\/li><\/ul>\n\n\n\n<p>Si vous ne faites rien pour votre paysage sonore, vous n&rsquo;obtiendrez pas le silence. Au lieu de cela, vous aurez beaucoup de bruit.<\/p>\n\n\n\n<p>Le son est l&rsquo;outil le plus puissant pour cr\u00e9er l&rsquo;ambiance ad\u00e9quate. Qu&rsquo;il s&rsquo;agisse de musique, de sons naturels, d&rsquo;une meilleure conception acoustique, le son peut agir comme une magie sur le comportement de vos clients<\/p>\n\n\n\n<p>Mais ne vous contentez pas de lancer quelques tubes commerciaux \u00e0 vos clients, bas\u00e9s uniquement sur votre intuition ou votre go\u00fbt personnel, pourquoi ne pas consulter un sp\u00e9cialiste\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous, les humains, comme la plupart des animaux, comptons sur notre syst\u00e8me auditif pour rester en s\u00e9curit\u00e9 et pour comprendre pleinement notre environnement. Nous analysons ce que nous voyons, mais &#8230; <a title=\"L&rsquo;importance du son dans les points de vente\" class=\"read-more\" href=\"https:\/\/air-d.eu\/fr\/articles\/limportance-du-son-dans-les-points-de-vente\/\" aria-label=\"En savoir plus sur L&rsquo;importance du son dans les points de vente\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":497,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-1082","articles","type-articles","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;importance du son dans les points de vente - AIR&amp;D<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/air-d.eu\/fr\/articles\/limportance-du-son-dans-les-points-de-vente\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;importance du son dans les points de vente - AIR&amp;D\" \/>\n<meta property=\"og:description\" content=\"Nous, les humains, comme la plupart des animaux, comptons sur notre syst\u00e8me auditif pour rester en s\u00e9curit\u00e9 et pour comprendre pleinement notre environnement. 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