Descri\u00e7\u00e3o do Projecto:<\/strong><\/p>\nA AIR&D dedica-se \u00e0 atividade de Retail Design e Consultoria de Retalho, procurando ajudar os seus clientes quanto \u00e0 forma como devem apresentar os seus conceitos de retalho, de modo a maximizar as suas vendas. Em 2017, para dar resposta \u00e0s atuais necessidades do mercado, a empresa iniciou um ciclo de desenvolvimento de novos servi\u00e7os:
\nRetail Science
\nSensorial Experiences
\nRetail Design, arquitectura e constru\u00e7\u00e3o\nA AIR&D conta com um conjunto de ativos facilitadores para a sua abordagem aos mercados externos:
\n– Conhecimento profundo do sector e dos mercados;
\n– Forte rede de contactos, em importantes retalhistas internacionais;
\n– Reputa\u00e7\u00e3o e credibilidade do seu fundador nos mercados externos e exist\u00eancia de refer\u00eancias;
\n– Especialistas j\u00e1 identificados nos v\u00e1rios mercados-alvo que ir\u00e3o suportar o desenvolvimento do neg\u00f3cio;
\n– Natureza disruptiva e inovadora da oferta de servi\u00e7os.\nA diversifica\u00e7\u00e3o para novas geografias \u00e9 crucial para o sucesso e viabilidade do neg\u00f3cio, por um lado porque a dimens\u00e3o do mercado nacional \u00e9 reduzida face ao potencial do neg\u00f3cio, e por outro, porque a diversifica\u00e7\u00e3o geogr\u00e1fica reduz o risco, uma vez que o setor do retalho \u00e9 bastante afetado por fatores macroecon\u00f3micos.<\/p>\n
A estrat\u00e9gia de internacionaliza\u00e7\u00e3o para os pr\u00f3ximos anos tem assim em considera\u00e7\u00e3o a estrat\u00e9gia de crescimento da empresa e o diagn\u00f3stico realizado, o posicionamento num segmento de nicho, o est\u00e1gio atual do seu processo de internacionaliza\u00e7\u00e3o e os fatores cr\u00edticos de sucesso e de diferencia\u00e7\u00e3o.<\/p>\nOs grandes objetivos s\u00e3o:
\n– Criar reputa\u00e7\u00e3o e credibilidade
\n– Explorar a rede de contactos existente
\n– Promover a marca e o seu portf\u00f3lio nos mercados externos, angariando novos contactos
\n– Realizar as primeiras vendas internacionais e tornar relevante o VN internacional\n\u00c9 neste contexto que a abordagem aos mercados internacionais ser\u00e1 feira atrav\u00e9s de um conjunto integrado e coerente de a\u00e7\u00f5es, estruturado da seguinte forma:
\nPresen\u00e7a em mercados internacionais, presen\u00e7a em feiras e promo\u00e7\u00e3o internacional, com o intuito de ganhar visibilidade e notoriedade e angariar contactos e oportunidades de neg\u00f3cio
\nMarketing Internacional e Marketing Digital, nomeadamente a\u00e7\u00f5es que permitam promover a empresa e os seus servi\u00e7os em larga escala, sendo de real\u00e7ar a aposta no desenvolvimento de ativos e canais digitais
\nOrganiza\u00e7\u00e3o interna nas pr\u00e1ticas comerciais\n","protected":false},"excerpt":{"rendered":"
AIR&D, LDA – PROPOSTA DE FICHA DE PROJECTO PARA WEBSITE Designa\u00e7\u00e3o do Projecto: AIR&D nos mercados internacionais C\u00f3digo do Projecto: LISBOA-02-0752-FEDER-043811 Objectivo Principal: Refor\u00e7ar a competitividade das PME Regi\u00e3o de … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1003","page","type-page","status-publish"],"yoast_head":"\nPortugal 2020 - AIR&D<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/air-d.eu\/fr\/portugal-2020\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portugal 2020 - AIR&D\" \/>\n<meta property=\"og:description\" content=\"AIR&D, LDA – PROPOSTA DE FICHA DE PROJECTO PARA WEBSITE Designa\u00e7\u00e3o do Projecto: AIR&D nos mercados internacionais C\u00f3digo do Projecto: LISBOA-02-0752-FEDER-043811 Objectivo Principal: Refor\u00e7ar a competitividade das PME Regi\u00e3o de ... 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![\"Portugal](\"https:\/\/air-d.eu\/wp-content\/uploads\/2019\/10\/Anexo-3-Logo\u0301tipos.gif\" "\\"Anexo")
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