{"id":793,"date":"2020-03-09T13:11:38","date_gmt":"2020-03-09T13:11:38","guid":{"rendered":"https:\/\/air-d.eu\/?page_id=793"},"modified":"2020-04-16T09:59:59","modified_gmt":"2020-04-16T09:59:59","slug":"la-science-du-commerce","status":"publish","type":"page","link":"https:\/\/air-d.eu\/fr\/la-science-du-commerce\/","title":{"rendered":"La science du commerce"},"content":{"rendered":"\n<h1>\n\t\tLa science du commerce\n\t<\/h1>\n<h1>\n\t\tUne approche scientifique pour comprendre le comportement des clients, les performances des cate\u0301gories et les mode\u0300les de pre\u0301vision \n\t<\/h1>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2019\/09\/air-d-tagline-black.svg\" alt=\"air-d tagline graphic\" itemprop=\"image\" title=\"air-d tagline black\" onerror=\"this.style.display='none'\" width=\"100%\" height=\"100%\">\n<h2>\n\t\tMarketing de de\u0301tail informatise\u0301\n\t<\/h2>\n\t<p>Notre technologie exclusive calcul avec pre\u0301cision l&rsquo;espace optimal des cate\u0301gories, les proximit\u00e9s et produit des agencements de magasins optimise\u0301s. Elle nous permet e\u0301galement de mesurer l&rsquo;e\u0301lasticite\u0301 des prix et l&rsquo;efficacite\u0301 promotionnelle&#8230;<\/p>\n\t\t\t<a href=\"https:\/\/air-d.eu\/fr\/la-science-du-commerce\/marketing-de-detail-informatise\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tEn savoir plus\n\t\t\t\t\t<\/a>\n<h2>\n\t\tEtudes clients\n\t<\/h2>\n\t<p>Nous utilisons un ensemble tre\u0300s complet de techniques de recherche. Cela nous permet de mesurer avec pre\u0301cision ce que font les clients a\u0300 chaque e\u0301tape de leur parcours et pourquoi.<\/p>\n\t<p>Cette compre\u0301hension approfondie du client soutient le processus de prise de de\u0301cision.<\/p>\n\t\t\t<a href=\"https:\/\/air-d.eu\/fr\/la-science-du-commerce\/etudes-clients\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tEn savoir plus\n\t\t\t\t\t<\/a>\n\t<p>Notre subconscient est a\u0300 l&rsquo;origine de 98% des de\u0301cisions et des actions que nous prenons&#8230;<\/p>\n<p>Il est temps que les commer\u00e7ants cessent de cibler uniquement les 2% !<\/p>\n<h2>\n\t\tSafaris dans les magasins\n\t<\/h2>\n\t<p>Un examen de\u0301taille\u0301 de l&rsquo;offre concurrentiel pour informer et inspirer la strate\u0301gie de marque et de vente au de\u0301tail. <\/p>\n\t\t\t<a href=\"https:\/\/air-d.eu\/fr\/contactez-nous\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tEn savoir plus, contactez nous\n\t\t\t\t\t<\/a>\n<h2>\n\t\tStrate\u0301gie de marque et commerciale\n\t<\/h2>\n\t<p>Vous aider a\u0300 de\u0301finir et a\u0300 construire un ADN de marque puissant constitu la dernie\u0300re e\u0301tape de notre approche de la science de la vente au de\u0301tail, mais c&rsquo;est aussi et surtout l&rsquo;objectif principal.<\/p>\n<p>Rassemblant toutes les connaissances de la science de la vente au de\u0301tail et 30 ans d&rsquo;expertise dans ce domaine pour vous aider a\u0300 affiner votre strate\u0301gie de marque.<\/p>\n\t\t\t<a href=\"https:\/\/air-d.eu\/fr\/la-science-du-commerce\/strategie-vente-au-detail-et-marque\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tEn savoir plus\n\t\t\t\t\t<\/a>\n","protected":false},"excerpt":{"rendered":"<p>La science du commerce Une approche scientifique pour comprendre le comportement des clients, les performances des cate\u0301gories et les mode\u0300les de pre\u0301vision Marketing de de\u0301tail informatise\u0301 Notre technologie exclusive calcul &#8230; <a title=\"La science du commerce\" class=\"read-more\" href=\"https:\/\/air-d.eu\/fr\/la-science-du-commerce\/\" aria-label=\"En savoir plus sur La science du commerce\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-793","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La science du commerce - AIR&amp;D<\/title>\n<meta name=\"description\" content=\"Une approche scientifique visant a omprendre et quantifier le comportement des clients du commerce de d\u00e9tail. 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