{"id":798,"date":"2020-03-09T16:32:39","date_gmt":"2020-03-09T16:32:39","guid":{"rendered":"https:\/\/air-d.eu\/?page_id=798"},"modified":"2020-04-24T12:20:59","modified_gmt":"2020-04-24T12:20:59","slug":"marketing-de-detail-informatise","status":"publish","type":"page","link":"https:\/\/air-d.eu\/fr\/la-science-du-commerce\/marketing-de-detail-informatise\/","title":{"rendered":"Marketing de d\u00e9tail informatis\u00e9"},"content":{"rendered":"<h1>\n\t\tMarketing de d\u00e9tail<\/br>informatis\u00e9\n\t<\/h1>\n\t<p><a href=\"#basket\">Analyse du panier d\u2019achat<\/a>\u00a0 |\u00a0 <a href=\"#reasoning\">Raisonnement par categorie<\/a>\u00a0 |\u00a0 <a href=\"#layout\">Configurateur d\u2019agencement<\/a><\/p>\n\t<p><a href=\"#basket\">Analyse du panier d\u2019achat<\/a><\/p>\n<p><a href=\"#reasoning\">Raisonnement par categorie<\/a><\/p>\n<p><a href=\"#layout\">Configurateur d\u2019agencement<\/a><\/p>\n<h1>\n\t\tDe\u0301cisions base\u0301es sur des donne\u0301es, utilisant des algorithmes intelligents\n\t<\/h1>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2019\/09\/air-d-tagline-black.svg\" alt=\"air-d tagline graphic\" itemprop=\"image\" height=\"100%\" width=\"100%\" title=\"air-d tagline black\" onerror=\"this.style.display='none'\"  \/>\n<h2>\n\t\tAnalyse du panier d\u2019achat\n\t<\/h2>\n\t<p>Des mode\u0300les exclusifs d&rsquo;exploration de donne\u0301es pour comprendre le comportement d&rsquo;achat des consommateurs et tirer parti des performances des magasins. Nos mode\u0300les permettent d&rsquo;extraire des connaissances en recherchant des sche\u0301mas et des informations obtenus par l&rsquo;examen de grandes quantite\u0301s de donne\u0301es transactionnelles. <\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2020\/04\/adjacencies-fr.svg\" alt=\"adjacencies fr\" itemprop=\"image\" height=\"100%\" width=\"100%\" title=\"adjacencies fr\" onerror=\"this.style.display='none'\"  \/>\n<h2>\n\t\tEmplacement &#038; Proximit\u00e9\n\t<\/h2>\n\t<p>Analyse base\u0301e sur des algorithmes fournit des informations scientifiques permettant de mieux de\u0301finir l&#8217;emplacement et la contigui\u0308te\u0301 des cate\u0301gories afin de savoir comment les classer en magasin. <\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2019\/10\/sale-rack.jpg\" alt=\"Retail sale sign\" itemprop=\"image\" height=\"450\" width=\"600\" title=\"sale-rack\" onerror=\"this.style.display='none'\"  \/>\n<h2>\n\t\tAnalyse promotionelle\n\t<\/h2>\n\t<p>Nous vous aidons a\u0300 comprendre l&rsquo;impact pratique que les promotions ont sur un produit, ainsi que son impact collate\u0301ral direct et indirect sur d&rsquo;autres cate\u0301gories.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2019\/10\/shopping-bags.jpg\" alt=\"Retail shopping bags\" itemprop=\"image\" height=\"450\" width=\"600\" title=\"shopping-bags\" onerror=\"this.style.display='none'\"  \/>\n<h2>\n\t\tVente crois\u00e9e et vente de gamme sup\u00e9rieure\n\t<\/h2>\n\t<p>Nos algorithmes base\u0301s sur les donne\u0301es sugge\u0300rent les meilleures corre\u0301lations entre les produits et les services afin de cre\u0301er une meilleure expe\u0301rience d&rsquo;achat pour vos clients, ce qui se traduit par des revenus plus e\u0301leve\u0301s. <\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2019\/10\/neural-network.png\" alt=\"neural-network\" itemprop=\"image\" height=\"450\" width=\"600\" title=\"neural-network\" onerror=\"this.style.display='none'\"  \/>\n<h2>\n\t\tPr\u00e9visions par r\u00e9seaux neuraux\n\t<\/h2>\n\t<p>Mode\u0300les de simulations pre\u0301visionnelles vous permettant de comprendre diffe\u0301rents sce\u0301narios e\u0301conomiques, d&rsquo;effectuer des analyses de risque et de comprendre l&rsquo;e\u0301lasticite\u0301 des prix.<\/p>\n<h2>\n\t\tRaisonnement par cat\u00e9gorie\n\t<\/h2>\n\t<p>Durant ces dernie\u0300res de\u0301cennies, la science de la gestion des cate\u0301gories est devenue tre\u0300s populaire, mais pas toujours facile a\u0300 mettre en \u0153uvre ou pragmatique. Notre nouvelle approche du raisonnement par cate\u0301gorie permet une exe\u0301cution pratique de la cate\u0301gorie en magasin.<\/p>\n<p>Notre approche me\u0301thodique, base\u0301e sur les donne\u0301es, examine chaque cate\u0301gorie pour de\u0301finir:<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2020\/04\/category-role-fr.svg\" alt=\"category role fr\" itemprop=\"image\" height=\"100%\" width=\"100%\" title=\"category role fr\" onerror=\"this.style.display='none'\"  \/>\n<h2>\n\t\tConfigurateur d\u2019agencement\n\t<\/h2>\n\t<p>Utilisation d&rsquo;algorithmes et de l&rsquo;intelligence artificielle pour de\u0301velopper des agencements de magasins optimise\u0301s, visant a\u0300 offrir la meilleure expe\u0301rience d&rsquo;achat possible.<\/p>\n<h3>\n\t\t1e\u0300re ETAPE\n\t<\/h3>\n<h3>\n\t\t2ie\u0300me ETAPE\n\t<\/h3>\n\t<iframe allowfullscreen allow=\"autoplay\" data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/ePrEWizDv5w?feature=oembed&amp;start&amp;end&amp;wmode=opaque&amp;loop=0&amp;controls=1&amp;mute=0&amp;rel=0&amp;modestbranding=0\"><\/iframe>\t\t\n\t\t\t\t\tPlay Video\n\t\t<h3>Pre\u0302ts a\u0300 en savoir plus?<\/h3>\n\t\t<p>Contactez-nous de\u0300s aujourd&rsquo;hui pour savoir comment nous pouvons vous aider a\u0300 e\u0301laborer votre proposition commerciale<\/p>\n\t\t\t<a href=\"https:\/\/air-d.eu\/fr\/contactez-nous\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tContactez-nous\n\t\t\t\t\t<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Marketing de d\u00e9tailinformatis\u00e9 Analyse du panier d\u2019achat\u00a0 |\u00a0 Raisonnement par categorie\u00a0 |\u00a0 Configurateur d\u2019agencement Analyse du panier d\u2019achat Raisonnement par categorie Configurateur d\u2019agencement De\u0301cisions base\u0301es sur des donne\u0301es, utilisant des &#8230; <a title=\"Marketing de d\u00e9tail informatis\u00e9\" class=\"read-more\" href=\"https:\/\/air-d.eu\/fr\/la-science-du-commerce\/marketing-de-detail-informatise\/\" aria-label=\"En savoir plus sur Marketing de d\u00e9tail informatis\u00e9\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":793,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-798","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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