{"id":835,"date":"2020-03-27T10:05:12","date_gmt":"2020-03-27T10:05:12","guid":{"rendered":"https:\/\/air-d.eu\/?page_id=835"},"modified":"2020-04-16T10:06:38","modified_gmt":"2020-04-16T10:06:38","slug":"strategie-vente-au-detail-et-marque","status":"publish","type":"page","link":"https:\/\/air-d.eu\/fr\/la-science-du-commerce\/strategie-vente-au-detail-et-marque\/","title":{"rendered":"Strat\u00e9gie de vente au d\u00e9tail et de marque"},"content":{"rendered":"\n<h1>\n\t\tStrate\u0301gie de marque et de vente au de\u0301tail\n\t<\/h1>\n<h2>\n\t\tADN de marque puissant est l&rsquo;objectif principal de la science du commerce\n\t<\/h2>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2019\/09\/air-d-tagline-black.svg\" alt=\"air-d tagline graphic\" itemprop=\"image\" height=\"100%\" width=\"100%\" title=\"air-d tagline black\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2019\/10\/i-icon.png\" alt=\"i icon\" \/>\n\t\t\t\t\t\t<h3> Resonance <\/h3>\n\t\t\t\t\t\t<p>Quelle est mon importance dans la vie quotidienne de mon client<\/p>\n\t\t\t\t\t\t<h3>Points of difference<\/h3>\n\t\t\t\t\t\t<p>Ce qui me rend unique sur le marche\u0301<\/p>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2019\/10\/i-icon.png\" alt=\"i icon\" \/>\n\t\t\t\t\t\t<h3> Personnalite <\/h3>\n\t\t\t\t\t\t<p>Quel genre de personnage repr\u00e9sente ma marque<\/p>\t\t\t\t\t\n\t\t\t\t\t\t<h3>Valeurs<\/h3>\n\t\t\t\t\t\t<p>Quelles sont les valeurs les plus importantes de ma marque<\/p>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2019\/10\/i-icon.png\" alt=\"i icon\" \/>\n\t\t\t\t\t\t<h3> Ton de voix <\/h3>\n\t\t\t\t\t\t<p>Comment veux-je communiquer<\/p>\t\t\t\t\t\n\t\t\t\t\t\t<h3>Apparence<\/h3>\n\t\t\t\t\t\t<p>Les attributs de ma marque lorsqu&rsquo;elle est repre\u0301sente\u0301e dans un environnement 3D<\/p>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2019\/10\/i-icon.png\" alt=\"i icon\" \/>\n\t\t\t\t\t\t<h3> Formats des magasins <\/h3>\n\t\t\t\t\t\t<p>Quel formats servent le mieux mes clients<\/p>\t\t\t\t\t\n\t\t\t\t\t\t<h3>Segments de cliente\u0300le<\/h3>\n\t\t\t\t\t\t<p>Quels sont les segments de cliente\u0300le vise\u0301s par la marque<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2020\/03\/BRAND-DNA-fr.svg\" alt=\"ADN de marque\" itemprop=\"image\" height=\"150\" width=\"150\" height=\"300\" width=\"300\" height=\"1024\" width=\"1024\" height=\"100\" width=\"100\" title=\"BRAND DNA fr\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2019\/10\/i-icon.png\" alt=\"i icon\" \/>\n\t\t\t\t\t\t<h3> Re\u0301putation et h\u00e9ritage <\/h3>\n\t\t\t\t\t\t<p>Origine et h\u00e9ritage de la marque dans l\u2019esprit du client<\/p>\n\t\t\t\t\t\t<h3>Price Perception<\/h3>\n\t\t\t\t\t\t<p>What is my brand&rsquo;s value positioning<\/p>\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2019\/10\/i-icon.png\" alt=\"i icon\" \/>\n\t\t\t\t\t\t<h3> Missions d&rsquo;achat <\/h3>\n\t\t\t\t\t\t<p>Quelles sont les missions d&rsquo;achat auquel nous devons r\u00e9pondre<\/p>\t\t\t\t\t\n\t\t\t\t\t\t<h3>Produits et Services<\/h3>\n\t\t\t\t\t\t<p>Quels sont les principaux produits et services qui correspondent aux missions d&rsquo;achat<\/p>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2019\/10\/i-icon.png\" alt=\"i icon\" \/>\n\t\t\t\t\t\t<h3> Identifiants de marque <\/h3>\n\t\t\t\t\t\t<p>Nom de marque, logo et autres identificateurs<\/p>\t\t\t\t\t\n\t\t\t\t\t\t<h3>Son de la marque<\/h3>\n\t\t\t\t\t\t<p>Une expe\u0301rience sonore et un identifiant unique<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/air-d.eu\/wp-content\/uploads\/2019\/09\/air-d-tagline-black.svg\" alt=\"air-d tagline graphic\" itemprop=\"image\" height=\"100%\" width=\"100%\" title=\"air-d tagline black\" onerror=\"this.style.display='none'\"  \/>\n\t\t<h3>Pre\u0302ts a\u0300 en savoir plus?<\/h3>\n\t\t<p>Contactez-nous de\u0300s aujourd&rsquo;hui pour savoir comment nous pouvons vous aider a\u0300 e\u0301laborer votre proposition commerciale<\/p>\n\t\t\t<a href=\"https:\/\/air-d.eu\/fr\/contactez-nous\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tContact us\n\t\t\t\t\t<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Strate\u0301gie de marque et de vente au de\u0301tail ADN de marque puissant est l&rsquo;objectif principal de la science du commerce Resonance Quelle est mon importance dans la vie quotidienne de &#8230; <a title=\"Strat\u00e9gie de vente au d\u00e9tail et de marque\" class=\"read-more\" href=\"https:\/\/air-d.eu\/fr\/la-science-du-commerce\/strategie-vente-au-detail-et-marque\/\" aria-label=\"En savoir plus sur Strat\u00e9gie de vente au d\u00e9tail et de marque\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":793,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-835","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie de vente au d\u00e9tail et strat\u00e9gie de marque - AIR&amp;D<\/title>\n<meta name=\"description\" content=\"Utiliser la science du commerce pour d\u00e9finir un ADN de marque puissant. 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