Retail & Brand Strategy

Building a strong brand DNA is the primary objective of Retail Science

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How important I am in my customer’s daily life

Points of difference

What makes me unique in the market

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What kind of character is my brand


What are my most important brand values

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Tone of Voice

How do I want to communicate

Look & Feel

Attributes of my brand when represented in a 3D environment

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Store formats

What formats serve my customers best

Customer segments

What customer segments is the brand targeting

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Reputation & Heritage

Brand origin in the mind of the customer

Price Perception

What is my brand's value positioning

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Shopping missions

What are the shopping missions to address

Products & Services

What are the main products & services that sustain the mission

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Brand ID

Brand name, logo & other identifiers

Brand Sound

Unique sound experience & identifier

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Ready to find out more?

Drop us a line or give us a call today and see how we can help you develop your retail proposition