Building a strong brand DNA is the primary objective of Retail Science
Resonance
How important I am in my customer’s daily life
Points of difference
What makes me unique in the market
Personality
What kind of character is my brand
Values
What are my most important brand values
Tone of Voice
How do I want to communicate
Look & Feel
Attributes of my brand when represented in a 3D environment
Store formats
What formats serve my customers best
Customer segments
What customer segments is the brand targeting
Reputation & Heritage
Brand origin in the mind of the customer
Price Perception
What is my brand's value positioning
Shopping missions
What are the shopping missions to address
Products & Services
What are the main products & services that sustain the mission
Brand ID
Brand name, logo & other identifiers
Brand Sound
Unique sound experience & identifier
Ready to find out more?
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