Aetrex Worldwide takes footwear scanning to new level with True Fit
Technology will play a major role in providing one of the most wanted requirements from customers – customisation! This is a fantastic example of customers can improve their shopping experience and their trust in brands.
A comfort footwear and orthotics brand wants your shoes to fit perfectly, regardless of where you buy them.
Chain Store Age recently spoke with Larry Schwartz, CEO of Aetrex Worldwide, about the company’s new partnership with fashion personalization and customer experience platform True Fit.
In addition to selling its own custom footwear and orthotics products, Aetrex also runs the foot health site foot.com and has developed its proprietary “Albert” 3D foot scanner technology. The technology uses computer vision, sensor, artificial intelligence (AI), and machine learning technologies to determine individual consumer data such as size, length, width, height, pressure, and arch type in under one minute.